Trending in Cosmetics: #Kebaya

A Kebaya is a dress traditionally worn by women in South-East Asia.

Now Indonesian influencers like @fitriliza and @anchawedding are making #Kebaya register as a global trend.

The topic is well received by consumers. This month we saw content featuring #Kebaya enjoying a 20% Engagement boost, with 50% more accounts featuring the topic.

At the moment this is purely driven by influencers, indicating that there is an opportunity for brands to get involved.