eBench is a leading provider of digital marketing insight for global brands. Our clients include such companies as Unilever, P&G and Mercedes-Benz. We have spent the last 5 years analyzing…

The chart below shows which brands received most Earned engagement from Entertainment influencers: There are a number of stories in this data: The stunning performance of Fashion Nova, a Californian…

Two years ago, JUST Water launched in Glenn Falls, upstate New York. It’s a great example of what Nielsen calls an “Invisible” brand, a group that is growing and gaining…

Laura Mercier Cosmetics recently did a paid partnership with London based makeup artist Thuy Le (@xthuyle). Thuy Le has over a million followers, growing at 30k each month. The post…