No matter whether or not you LOVE the 14th of February – Valentine’s Day is on the mind of consumers in coming weeks and is therefore an engagement opportunity not to be missed… Use our 3 top tips to make the most of the spike in consumer interest and maximise post engagement.
1) Pair Valentines #tags with top performing #tags for your brand or category
#tags most frequently paired with #valentines and #valentinesday were only averagely engaging – the volume of content shared means posts with generic #tags become lost.
To boost engagement of Valentines posts be creative with tags – use eBench Newsfeeds for content inspiration and ensure posts are discoverable by pairing with top performing brand or category tags (for an example of how to do this see our “Using eBench Newsfeeds to unpick social success” post.)
2) Adjust symbols, colours and lighting to play on Valentines themes
Playing on themes of love and romance is easier for some brands than others. The below examples from ‘non-feminine’ brands Timberland and Red Bull show that its possible to incorporate Valentine’s concepts into posts by adjusting basic visual components.
3) Dare to be different: original content and emojis tends to outperform
Emojis make a post appear light-hearted and fun – top posts often use emojis that reflect the content of the visual. The most engaging Valentines emojis included 🍕 and 🙈 indicating consumers preference for refreshing and different content.