Trend watch: the rise of professional hashtags

Have you ever wondered which #tags are growing in your category? This knowledge enables brands to play on upcoming topics, when they are at their most engaging. In the last 31 days the cosmetics category has seen an increase in the number of brands and influencers using make up artist related hashtags: #MUA, #makeupartist and #makeuptutorial.

The chart above is interactive – click on any content item to see top and bottom posts

Consumers are increasingly using Instagram for both inspiration and advice – meaning a growth in traffic associated with ‘professional’ tags. This trend is also true in Hair Care where Stylist-related tags (such as #transformation, #tutorial and #hairstylist) have seen growth in recent months. The implication for brands and influencers… couple engagement generating category and consumer tags with professional tags to boost discoverability.

To develop a better understanding of what topics are generating engagement in your category contact eBench today.

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