Of late, we find that more and more of the most successful and engaging content pieces are very much about sticking a flag in the ground and shouting their origins out loud. “One small step for my brand…”
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One of the most retweeted Tweets in Fashion last month
One of the most rated videos in fashion last month
La Grande Bellezza, part 2?
Most Michael Kors posts feature New York
What shouts “London” loudest? Cara, Kate, a Burberry trench, or the rain?
Moulin Rouge, or et argent
Venice is not that far from Milan
This does look like a September Parisian landscape
Clever twist by D&G, still one of the most rated videos 8 months after launch
Sometimes the city needs to be imagined
Sometimes it’s in the background
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Brands have always claimed (or as the French say a bit more forcefully, revendiquer) in ways loud and proud, where they are from.