Instagram has become more powerful than ever, but the rising tide of competitors has also made it harder for brands to attract the attention of non-followers and grow their follower base.
#hashtags are a key tactic for making content more findable, but a look at the most used #themes by Beauty brands reveals a challenge — simply talking about the most frequently used #topics like #CrueltyFree won’t help anymore, as everyone is talking about them(!)
So, what can brands do to more effectively stand out from the competitive clutter?
(1) Talk about the latest #Trends that are winning with consumers to position your brand as “cutting edge”
Check who is talking about the winning #Trends & how they are visualised to establish whether you have a right to play on them…
(2) Visualise the #Topic or #Trend in a way which appeals most to consumers by contrasting top / bottom mosaics
(3) Understand & reflect the way consumers think about a #Topic via co-occurrence analysis: Topics that engage most when used alongside a #Hashtag reveal, piecemeal, the “DNA” behind it
We’re noticing that as the amount of Instagram content increases only brands with superior strategy & execution can stand out, engage & grow – #hashtags are just one of the many tactics social winners master.
Want to see the most recent trends that are winning with consumers in your category?
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